Episode 4: The Price of Responsibility

Relentless continues its exploration of ethical fashion through a behind-the-scenes look at the New York City menswear brand Noah. Founder Brendon Babenzien debates whether the clothes at Noah are expensive and explains the considerations and decisions that inform the brand’s prices. And we look into the brand's use of marketing to educate customers about pressing social issues, environmental concerns, and the power of individual shopping choices to influence companies.

Relentless continues its exploration of ethical fashion and its behind-the-scenes look at the New York City menswear brand Noah. Founder Brendon Babenzien debates whether the clothes at Noah are expensive and explains the considerations and decisions that inform the brand’s prices. This episode also delves into the purpose of Noah’s ongoing campaign to educate customers about pressing social issues, environmental concerns, and the power of individual shopping choices to influence companies. Brendon Babenzien, Corey Rubin, and Beau Wollens. Music by DJ Synchro, EJ Cali, and students at Pelham Academy, and all made with Building Beats.