Episode 5: A Community of Individuals

In this final chapter of the story about Noah, co-founder Estelle Bailey-Babenzien describes her interior design influences and the key elements of customer service. Store employees talk about building genuine relationships with customers. Co-founder Brendon Babenzien talks the value of maintaining a connection to youth culture. And Vrn Powell describes her experience partnering with Noah on a capsule collection for her band, Super Natural Psycho, and playing an in-store concert to celebrate the launch of their album.

In this final chapter of the story about Noah, co-founder Estelle Bailey-Babenzien talks about her interior design influences and the key elements of customer service. Store employees Vrn Powell and Jason Boehm talk about the store as a welcoming, safe space for visitors and the process of building genuine relationships with customers. Co-founder Brendon Babenzien talks about the primacy of the individual, whether it be customers establishing their own styles or employees pursuing their dreams, and the value of maintaining a connection to youth culture. Vrn Powell describes her experience partnering with Noah on a capsule collection for her band, Super Natural Psycho, and playing an in-store concert to celebrate the launch of their album.. Music by DJ Synchro and EJ Cali produced at Building Beats.