Streetwear Grows Up in Relentless Season Two

Right now, streetwear is the dominant style in fashion. And sustainability is the concept being championed in marketing. But what does “sustainable fashion” really mean? And does it even exist? While the industry as a whole struggles to agree on common standards for sustainability, individual brands are setting goals and establishing best practices based on their own values. As the general public becomes more attuned to the negative impacts of consumption, brands have an opportunity to win customers through better practices. Featuring designers Brendon Babenzien and Estelle Bailey-Babenzien from Noah, stylist Rachael Wang, and designer Mara Hoffman.